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Research Data Commons Indiana University

Data Catalog

Explore the research databases available to you @ IU

NielsenIQ

NielsenIQ provides access to multiple marketing datasets, including retail scanner data, consumer panel data, and Ad Intel data.

Description

Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all U.S. markets.

Consumer Panel Data track a panel of 40,000-6,000 U.S. households longitudinally. Panelists provide information about their households and their purchases, including what products they buy and when and where they make purchases.

Ad Intel Data cover advertising occurrences for a variety of media types across the U.S.

Documentation

Documentation is provided by the Kilts Center; scroll to the bottom of the page.

Access Summary Description, Eligibility, and Restrictions

IU Bloomington tenured and tenure-track faculty, PhD students, and postdoctoral researchers are eligible to create an account.

Access Process

Request an account through the Kilts Center for Marketing at Chicago Booth. You may also email Craig Eich with "Nielsen" in the subject line to receive a single user registration code.

Timeframe

2004- (Consumer Panel) 2006- (Retail Scanner) 2010- (Ad Intel)

Subject Terms

MarketingConsumer purchasingEconomics

Data Location

Cloud (hosted at the Kilts Center for Marketing at Chicago Booth)

Public Contact

Craig Eich

Hosting Unit

Kelley School of Business