NielsenIQ
Description
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all U.S. markets.
Consumer Panel Data track a panel of 40,000-6,000 U.S. households longitudinally. Panelists provide information about their households and their purchases, including what products they buy and when and where they make purchases.
Ad Intel Data cover advertising occurrences for a variety of media types across the U.S.
Documentation
Documentation is provided by the Kilts Center; scroll to the bottom of the page.
Access Summary Description, Eligibility, and Restrictions
IU Bloomington tenured and tenure-track faculty, PhD students, and postdoctoral researchers are eligible to create an account.
Access Process
Request an account through the Kilts Center for Marketing at Chicago Booth. You may also email Craig Eich with “Nielsen” in the subject line to receive a single user registration code.
Timeframe
2004- (Consumer Panel) 2006- (Retail Scanner) 2010- (Ad Intel)
Subject Terms
Marketing Consumer purchasing Economics
Data Location
Cloud (hosted at the Kilts Center for Marketing at Chicago Booth)
File Format(s)
Flat TSV